Writing A Balls To The Wall Headline

Hustle Project Headline

The above image is from Adam Baker and Corbett Barr’s new product series called the Hustle Project. Don’t worry this isn’t an affiliate post, but rather a post on headlines.

You see that headline is good. It tells me exactly what to get and what to expect in enrolling in the Hustle Project.

It grabs attention with the big revenue numbers and gives me a timeline. Good headlines do that. They also make you continue to read the copy and eventually see and act on the offer.

Bad headlines mean that your offer never gets read. Even if you were giving away golden puppies for $1.99, if they never get to the offer it doesn’t matter.

Crafting a great, or even a good headline takes time, talent and intuition. When we construct our offer headlines we often write down 10-20, from all directions, ideas and shock values.

Then we start to pick, exchange, swap and construct 3-4 that we feel are worthy of testing.

The intuition comes from the conversations your prospect is having in their heads when looking at your headlines and sales pages.

In one of the private groups I get to chat in, there was a question about a sales letter, in which the person mentioned that sales were slow and the conversions were not where they needed to be.  I took a quick look and the first thing that spoke to me (or didn’t speak to me) was the headline.

First there were 3 of them. All bland and vanilla. They didn’t give me a reason to go father. They didn’t tell me why he was different or what the end results was going to be. They just kinda said, “here is what I got, feature, feature, half ass benefit.”

Your headline needs to grab your reader by the balls and get them excited to see what they are going to deliver.

Remember that your reader, or prospect, has seen other sales pages like yours, been sold stuff that did, or didn’t work and is always weary of us marketers. Get inside their heads, see their true wants, needs and desired and then speak to them.

Rock, rock, on.

Here’s to the headlines that made us money and the ones that got us to open our wallets and spend the money.

What are your headline questions? Let’s chat in the comments below.

-Greg

Find me on GenJuice!

Project Management Secrets Of The Affluent

I feel like successful people always get asked how they get everything done. There is always too much going on for most non-successful to fathom.

The successful are running multiple businesses, managing teams of people and spending time at conferences, meetings, masterminds and other time consuming events. The non-successful barely have enough time to run their businesses into the ground.

Been there. Both sides actually.

Over the past few months of working with highly successful entrepreneurs and small business owners, there have been a few key secrets and strategies that I have begun applying in my own business that are helping me to manage my own projects and product launches. They have proven to be very important to me.

In the last 2 months I have been beyond productive. And it goes back to these principles.

Brian Tracy, one of the leaders that I look up to in this space of project management, said that there are 4 main problems in project management. With his permission I am listing them below:

1. Not Allowing Enough Time

The first is not allowing enough time to complete a multi-task job. This is the primary reason why projects fail and people’s careers get sidetracked or torpedoed. They hope for the best, trust to luck and don’t allow a sufficient cushion of time to complete every step of the project. As a result, the project fails.

2. Assuming the Best

The second problem is assuming that everything will work out all right. As Alex McKenzie said, “Errant assumptions lie at the root of every failure.” Never assume that everything will work out all right. Assume that you are going to have problems. Allow yourself sufficient time and resources to solve those problems and keep the project on schedule.

3. Rushing at the End

The third problem in project management is when the project team ends up rushing at the end. When you rush to complete a project, because you have run out of time or money, you almost invariably make mistakes and do poor quality work that you have to go back and correct later. It actually takes less time to finish a project correctly if you work at it slowly and steadily and do it properly in the first place.

4. Trying to Do Several Things at Once

The fourth problem in project management is trying to do several things at once, and you ending up doing nothing well. You either take on too much at a time, including too many responsibilities yourself, or you assign too many responsibilities to other people. In either case, various parts of the project fall through the cracks and sometimes all the effort is lost. Do things one at a time, and do each thing well before moving to the next task.

Brian is gearing up to release a new book called Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People, and I was contacted by their publishing company to share some of his insights like the 4 tips above. The book is a great tool for managers and leaders looking to better development their project management skills and I encourage you to check it out on Amazon.com

If you want to win a copy of Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People, then please signup to my newsletter on the sidebar as I will be giving one away to my email list shortly.

Brian’s list above is a great start but I wanted to expand on what exactly has been working for me in putting together all of my recent product launches, business expansions and lifestyle opportunities. The first is getting organized and writing stuff down.

Getting Organized

I am always looking for new productivity tools, from to-do lists to Project Management software to things that sync with my iPhone, iPad, Google Calendar and my MacBook. I have come to the conclusion that there is not one tool that is going to be best for me and all my projects. But…

the most important thing is that I have a place for each task, each project and each deadline. For some projects we use ActiveCollab, a project management software that lets our overseas team and our clients collaborate and talk to each other. It’s very similar to Basecamp and is really only used for client work.

Next is Evernote. This thing changed my life. Everything is in there. After upgrading to a Pro account I can easily create, sync and share all kinds of notes with anyone on my team. Being very visual I love snapping photos of whiteboards and sending them direct to the design or development teams for implementation.

Last is the good old pen and paper. I abuse the crap out of trees when I need to remember things. It’s not perfect, but it beats trying to remember things with my overcrowded brain.

Working With A Great Team And Delegating

I talk about outsourcing a lot and for good reasons. It allows me to do what I do best. Working on projects and not in them. I still mess with some coding and backend issues when in a jam, but when you create a realistic time frame like Brian Tracy mentions above, you allow your team to get things done.

I have found that some of the best things to get off my plate are:

  • development and small back and forth web changes
  • accounting (this has been a God send)
  • legal paperwork (just tell me where to sign)
  • research
  • front line of customer service (lost passwords, can’t log in, where are the videos, etc)

Once you eliminate the barriers that are stopping you from completing projects you can move on to do wonderful things.

Let’s wrap this up and hear what you have to say. How are you learning to handle your projects and what are your secrets? Share in the comments below.

-Greg

P.S. We quietly rolled out our Leveraging OPA course last week. If you want to learn more about how I’ve been able to write for sites like Mashable.com, get featured on FOX, ABC and the Daily Buzz and drive traffic to my products and services while letting other people do the work, this is for you, and it’s totally affordable. Click here to check out Leveraging OPA.

Rocking With The Brazen Kids

This Thursday I will be hosting a webinar with the cool kids at Brazen Careerist on Creating An Online Empire That Pays Your Rent. It goes down at 8pm EST and is 30 minutes of totally brutal info on how to start an online business. Check out the quick promo video below:

You can register for the event here. I would register even if you can’t make it as we are recording the event and will shoot out the recording to those that register only.

After the 30 minute presentation I will be rocking out some more with a live Q&A session as part of Network Roulette. For those unfamiliar, Network Roulette is like speed dating for hungry, ambitious and inspired young people to meet and get the info they need to advance their careers and their lives.

So again, register for the event and learn some cool stuffs. I won’t let you down.

-Greg

How To Create Free Products To Introduce Your Brand

In today’s video I revisit my trip to Cocoa Beach and chat with Sal Greco on his free eCourse and what he hopes to accomplish with it.

Creating A Free Info Product

Still the most efficient way to create long term income to your online business is through the creation of an engaged mailing list. Not building your email list from your blog or website is mistake number one.

The defacto email service to use to collect these names and emails is Aweber. It is what we use and what we recommend to our clients. They are offering a $1 30-day trial to get started. Check it out here (affiliate link).

After you have made the mental decision to create a free product, eBook, Manifesto, eCourse, video series or whatever, you need to figure out what it is that you are going to create.

My suggestion is to draw upon your personal experiences. Create social proof. Talk from your heart and your adventures. If you have a yoga site, talk about how yoga changed your life, how you were introduced and share some specific strategies for getting started in yoga. Share resources and be original.

Then get it online, share it with everyone you know and start getting people to signup. Get feedback, testimonials, comments and suggestions for improvement. This will open up the line of communication with your audience to get you on the right track towards creating a value driven paid product.

The biggest tip is to write about what you know and what you believe, not what you “think” others want to see or read.

Question Of The Day

Do you have a free front end product? What is it? Has it gotten the results you hoped it would? Let’s talk in the comments below.

-Greg

P.S. You can grab our free report, The Radically Ambitious Guide To Creating Social Proof here, and if you need some help in getting your thoughts together and an accountability plan to create your first (or second, or third) info product, hire me. I have a few spots left in the Product Creation Sessions.

I Signed A Book Deal With Celebrity Press

Just a quick note today about something I have wanted to share for a few weeks now. I will be writing a chapter in the upcoming book, The New Masters Of Online Marketing through Celebrity Press.

Here are some quick notes from the press release:

Greg Rollett, CEO and Founder of Radically Ambitious, along with a select group of leading marketing and business experts from around the world, have joined together to co-write the forthcoming book titled, The New Masters of Online Marketing. Nick Nanton, Esq. along with business partner, JW Dicks, Esq., recently signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress™ imprint.

The forthcoming book, The New Masters of Online Marketing will feature top advice from some of the most successful online marketers from around the globe. The authors will be sharing marketing strategies and the secrets of their success in online marketing.

I am pretty stoked. I have also signed on to write a chapter for another one of their books called “Win!” More info soon.

As soon as I get a release date I will let everyone know. I can say that I have already submitted my chapter and it will be focused on Leveraging OPA, a topic I get to speak about frequently.

Talk soon and if you want to become an author, shoot me a message, they are looking for other experts and professionals to sign onto book deals everyday.

-Greg

You can read the entire, ego-building press release here.