The Blog Of Greg Rollett

How much thought and effort do you take into the lifespan of your readers, prospects and customers?

My guess would be very little. And we are all guilty of it. You work really hard to create your “free report” or “video series.” You even build a cool landing page and have an optin form to start building your list.

But if you are like many bloggers and online entrepreneurs, that is the end of the line. Did you followup to ensure they were able to download it?

This step is key. Just last week we released the Radically Ambitious Guide To Social Proof as a free download and after following up with people that downloaded it, realized the file was corrupt. Had we not followed up, we still might not know. (it has since been fixed, so download it here)

But beyond the obvious, how are you taking engagement levels beyond that email address or first sale?

Is your thank you page optimized to create social reactions (Facebook likes and comments)? Does it provide offers for upsells or maybe there is another bonus or freebie on the page to strengthen your relationship with them?

When building your blog, you posted frequently to build up your readers and social presence. You followed up comments with comments of your own and were participating on other blogs, on Twitter and on Facebook.

But then I see the way you build and treat your mailing lists and your customers and it freaks me out. That subscriber and customer is so important to your business. As an Internet Marketer, the way you relate to and optimize your list of prospects and customers can be the difference between sitting in your day job for another year or two or making a substantial profit by adding more value.

And we are all guilty of it.

I have been taking inventory of my own products recently and looking at the followup sequences. When I am selling someone for the first time, there is a good deal of value and followup. But when it comes to ensuring that the customers are using the product and taking action, not so much.

For the New Music Economy course, I have 3 separate sales sequences from a webinar sequence, to a blog post sequence to a hard sell over email sequence. And they work nicely to put customers into my introductory product.

But then what?

After they become customers, where is the followup to make sure they fill out their workbooks, watch the videos and start taking action? Where is the congratulations email after they finish the course that upsells them into our bigger packages? It’s just not there.

And that is what leaving money on the table looks like.

So today as you begin your blogging adventure, and start looking for new friends to bring into your world, think about how you are building relationships with them, adding value and bringing them along in the sales process. Rich Schefren told me once that the most valuable asset for an entrepreneur or small business owner is their most recent active customers.

The dude was right.

Let’s chat. What are you doing to move your customers along in your sales funnel?

-Greg

P.S. If you don’t have a product yet to move your readers down the funnel, consider joining one of my product creation sessions. Learn more and register here.

Top photo by Stathis Stavrianos (Stathis_1980)