In the video Scott shares 4 crucial tips to help your brand with your advertising and then I get to chime in by talking about gaining attention from your advertising. Check it out and let me know what you think.

You can see the full scoop here on Inc.com.

And the best part - my business grew bigger and bigger everyday.

During the trip I shot 2 quick videos on location that talked about my travels as well as an upcoming event that you should really check out. On Tuesday, August 23rd my partner Nick Nanton and I will be going over some of the crazy things that let us work hard and party harder to keep growing our businesses and helping people in BIG, BIG ways.

So, check out the vids and then register for the live event by clicking here now. You are going to dig the content.

Live From The Jersey Shore

Live From The Washington Monument

Register Now for this game changing live call on Tuesday, August 23rd at 2pm EST/11am PST

A day in the sun, for fun and masterminding about business. So we did it. And it’s going down Friday, August 5th. So there is plenty of time to think about travel, hotels, extra sessions of crossfit or pilates (via the lovely Amber Zuckswert) and pick up some new board shorts.

Sal has laid out an incredible itinerary and already has some great local entrepreneurs on board. I will be out there talking about product, product launches (right as a rocket launches) and also about lifestyle entrepreneurism and an opportunity to experience lifestyle entrepreneurism in January.

The full schedule, along with locations, times and info is below. If you have any questions, please let me know in the comments or shoot me an email at greg@productprosystems.com.

Looking forward to meeting some of you in Central Florida in a few weeks!

• Date: August 5, 2011
• General Location: Cape Canaveral
• Contact: Greg (@gregrollett) or Sal (@sal_greco)

“Bloggers on the Beach”

Time: 8am-2pm (come as you please, but traffic could be crazy)

Place: Cherie Down Park, Cape Canaveral (At 8am we will start in the picnic area between the parking lot and the sand…)

What To Bring: Anything you normally would to a beach! Sun block, bathing suit, towel, and any food and drink you want for yourself or to share…

What’s Going On: First off, there is a rocket launch scheduled at 11:30am (so be careful of traffic, that is why 8am is the start time). Being on the space coast, we will be at the closest accessible beach to the launch. So to stick with the theme, for anyone who comes between 8-10am after getting to know each-other, we can focus a discussion on “creative launch strategies” that work!

There will also be some surf boards provided (bring another if you’d like), and free lessons of course! This is time to beach it, meet some cool people, and learn a few things you didn’t already.

“Internet Marketers at Millikens Reef”

Time: 4pm - 6:30pm

Place: Millikens Reef, Port Canaveral
What to Bring: Comfy clothes, any awesome friends, and your best party face!

What’s Going On: At Millikens you can order a full meal, have an appetizer, or just drink your face off (if that’s your style…) Its a real cool atmosphere, and there are plenty of areas to even sit down and do some formal networking. Or you can feel free to just go crazy!

“Night Shark Fishing Expedition for Entrepreneurs”

Time: 7pm-late?
Place: Miss Cape Canaveral, Port Canaveral (It is right next to Millikens, so we will just walk to the boat after happy hour)
What to Bring: Yourself, anyone you were with at Millikens, and the willingness to catch a shark! (and $30 bucks for admission)

What’s Going On: We will be fishing for sharks on a charter boat that fits 100 people… Everyone is provided with 2 free beers for their ticket, after that I hear it’s still cheap. By this time we should all be at our “loosest,” so I am expecting some awesome conversation, as well as adventurous encounters with sharks!
August 6, 2011

“Breakfast at Bald Strawberry”

Time: 10am-whenever…

Place: The Bald Strawberry
What to Bring: A hungry, (hopefully not hung-over) belly and your mind.
What’s Going On: We will be munching on pastries, breakfast pizza, sipping coffee and getting into some deep discussion about creating a thriving online audience.

That wraps up the First Ever Coastal Bloggers Round-up!

For anyone interested in attending all of the events, and needs to stay in the Cape Canaveral area… I have already used Kayak to check rates for the night of August 5th, and I found anything from $40 a few miles away to $60 right down the block. Of course you could also use your points or your big internet bucks to put yourself up in style if you please…

Also, for anyone interested in the “Shark Fishing” event, please email Sal@SurfLifestyleDesign.com to RSVP for that event ONLY. For all other events, feel free to come and go as you please, and also bring anyone you would like to share the day with.

Leave any questions or comments below!

-Greg and Sal

The journey started with my own business making info products in the music industry and has grown to now work with lawyers, doctors, coaches, best selling authors, relationship gurus and countless others. When we started the company, the ProductPros, I wanted to share a little bit about my story, why I started creating products and how you can easily begin to tell your story to help others and start making some good money in this industry.

The result of that story is the Product Creation Manifesto. A concise and highly actionable guide for why and how to create your own products.

One of the things that I am truly leaning is just how beneficial this industry is to people in the professional world. The lawyers who can sell a $200 product and leverage it leave the office early and catch his son’s t-ball game, or the relationship coach who can help multiple women at the same time all the way down to the executive coaches who now don’t need to spend a week on the road living out of a hotel and can deliver the same business changing information without leaving his wife or the home office.

I encourage you to trade an email address for the Manifesto and start to see how your ideas can be made into highly leveraged and profitable products.

You can learn more and download it here.

And for those of you that want to talk further about creating your own educational products, please shoot me a message at greg@productprosystems.com

Talk soon,

Greg

We have rents and mortgages, or kids and car payments and the need for $200 jeans or whatever your needs and vices are - and that occupies what we think about when we think about today. But we very seldom start to think about the future. How what we are doing today impacts tomorrow - or 10 years down the road.

Part of that is that young people never have the opportunity to think long term. We are brought up to work and live our lives in 3-6 year increments and then we move on.

From grade school to high school, then on to college, or even an entry level job. We do these things for a few years and move on to the next step, not thinking about 5 steps from now or how to make a step that creates something for tomorrow. How can I get ahead, or just break even today.

I struggle with this, just like many of you do. Should I create a quick win promotional strategy that I know will work, bring in some cash and be over by the weekend, or should I start building a company that can grow and grow, provide assets and protection for my family for years to come?

In my opinion there are many people starting Internet Businesses with no end game. When starting out that’s cool, but when you strike it big, what do you do from there on out? Can you see yourself selling cheap online products for 10 years, 20 years or whatever?

Obviously as you grow so does your knowledge, your skill sets and the value you can provide to the world. But really, do you want to do launches and promotions forever? And with the landscape changing so fast, is it worth it?

For those looking at a quick win and the immediate future, yes it is. But for those wanting to provide for their families for years, it might not be.

One of my partners and I were having a month long continued discussion on this. How do you fill your nut, get to your effective monthly need number, then free up time to work on the BIG GOAL?

And therein lies the first step, figuring out your Effective Monthly Need Number. How much cash do you need to effectively live your life? Not creative poverty, but a life worth living in the present. Money for bills, for family, for friends, for beers and expensive jeans or gadgets.

That number is important.

The next thing we started to look at is where is the world going? And what role do we want to play?

Those are difficult to answer. And there are so many bubbles or cracks to fall in. That’s what makes life interesting. There isn’t 1 definition of the future. No one knows what tomorrow will bring. But you can start to follow trends, learn from history and pay attention to people and technology and see what your place might be.

Before I start to talk about some of my ideas and thoughts on this, I want to hear what you think. Are you more worried about today or the future? Are you planning more for today, tomorrow or 10 years from now? And what do you think your role in the future will be?

-Greg

The above image is from Adam Baker and Corbett Barr’s new product series called the Hustle Project. Don’t worry this isn’t an affiliate post, but rather a post on headlines.

You see that headline is good. It tells me exactly what to get and what to expect in enrolling in the Hustle Project.

It grabs attention with the big revenue numbers and gives me a timeline. Good headlines do that. They also make you continue to read the copy and eventually see and act on the offer.

Bad headlines mean that your offer never gets read. Even if you were giving away golden puppies for $1.99, if they never get to the offer it doesn’t matter.

Crafting a great, or even a good headline takes time, talent and intuition. When we construct our offer headlines we often write down 10-20, from all directions, ideas and shock values.

Then we start to pick, exchange, swap and construct 3-4 that we feel are worthy of testing.

The intuition comes from the conversations your prospect is having in their heads when looking at your headlines and sales pages.

In one of the private groups I get to chat in, there was a question about a sales letter, in which the person mentioned that sales were slow and the conversions were not where they needed to be.  I took a quick look and the first thing that spoke to me (or didn’t speak to me) was the headline.

First there were 3 of them. All bland and vanilla. They didn’t give me a reason to go father. They didn’t tell me why he was different or what the end results was going to be. They just kinda said, “here is what I got, feature, feature, half ass benefit.”

Your headline needs to grab your reader by the balls and get them excited to see what they are going to deliver.

Remember that your reader, or prospect, has seen other sales pages like yours, been sold stuff that did, or didn’t work and is always weary of us marketers. Get inside their heads, see their true wants, needs and desired and then speak to them.

Rock, rock, on.

Here’s to the headlines that made us money and the ones that got us to open our wallets and spend the money.

What are your headline questions? Let’s chat in the comments below.

-Greg

Find me on GenJuice!

The successful are running multiple businesses, managing teams of people and spending time at conferences, meetings, masterminds and other time consuming events. The non-successful barely have enough time to run their businesses into the ground.

Been there. Both sides actually.

Over the past few months of working with highly successful entrepreneurs and small business owners, there have been a few key secrets and strategies that I have begun applying in my own business that are helping me to manage my own projects and product launches. They have proven to be very important to me.

In the last 2 months I have been beyond productive. And it goes back to these principles.

Brian Tracy, one of the leaders that I look up to in this space of project management, said that there are 4 main problems in project management. With his permission I am listing them below:

1. Not Allowing Enough Time

The first is not allowing enough time to complete a multi-task job. This is the primary reason why projects fail and people’s careers get sidetracked or torpedoed. They hope for the best, trust to luck and don’t allow a sufficient cushion of time to complete every step of the project. As a result, the project fails.

2. Assuming the Best

The second problem is assuming that everything will work out all right. As Alex McKenzie said, “Errant assumptions lie at the root of every failure.” Never assume that everything will work out all right. Assume that you are going to have problems. Allow yourself sufficient time and resources to solve those problems and keep the project on schedule.

3. Rushing at the End

The third problem in project management is when the project team ends up rushing at the end. When you rush to complete a project, because you have run out of time or money, you almost invariably make mistakes and do poor quality work that you have to go back and correct later. It actually takes less time to finish a project correctly if you work at it slowly and steadily and do it properly in the first place.

4. Trying to Do Several Things at Once

The fourth problem in project management is trying to do several things at once, and you ending up doing nothing well. You either take on too much at a time, including too many responsibilities yourself, or you assign too many responsibilities to other people. In either case, various parts of the project fall through the cracks and sometimes all the effort is lost. Do things one at a time, and do each thing well before moving to the next task.

Brian is gearing up to release a new book called Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People, and I was contacted by their publishing company to share some of his insights like the 4 tips above. The book is a great tool for managers and leaders looking to better development their project management skills and I encourage you to check it out on Amazon.com

If you want to win a copy of Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People, then please signup to my newsletter on the sidebar as I will be giving one away to my email list shortly.

Brian’s list above is a great start but I wanted to expand on what exactly has been working for me in putting together all of my recent product launches, business expansions and lifestyle opportunities. The first is getting organized and writing stuff down.

Getting Organized

I am always looking for new productivity tools, from to-do lists to Project Management software to things that sync with my iPhone, iPad, Google Calendar and my MacBook. I have come to the conclusion that there is not one tool that is going to be best for me and all my projects. But…

the most important thing is that I have a place for each task, each project and each deadline. For some projects we use ActiveCollab, a project management software that lets our overseas team and our clients collaborate and talk to each other. It’s very similar to Basecamp and is really only used for client work.

Next is Evernote. This thing changed my life. Everything is in there. After upgrading to a Pro account I can easily create, sync and share all kinds of notes with anyone on my team. Being very visual I love snapping photos of whiteboards and sending them direct to the design or development teams for implementation.

Last is the good old pen and paper. I abuse the crap out of trees when I need to remember things. It’s not perfect, but it beats trying to remember things with my overcrowded brain.

Working With A Great Team And Delegating

I talk about outsourcing a lot and for good reasons. It allows me to do what I do best. Working on projects and not in them. I still mess with some coding and backend issues when in a jam, but when you create a realistic time frame like Brian Tracy mentions above, you allow your team to get things done.

I have found that some of the best things to get off my plate are:

• development and small back and forth web changes
• accounting (this has been a God send)
• legal paperwork (just tell me where to sign)
• research
• front line of customer service (lost passwords, can’t log in, where are the videos, etc)

Once you eliminate the barriers that are stopping you from completing projects you can move on to do wonderful things.

Let’s wrap this up and hear what you have to say. How are you learning to handle your projects and what are your secrets? Share in the comments below.

-Greg

P.S. We quietly rolled out our Leveraging OPA course last week. If you want to learn more about how I’ve been able to write for sites like Mashable.com, get featured on FOX, ABC and the Daily Buzz and drive traffic to my products and services while letting other people do the work, this is for you, and it’s totally affordable. Click here to check out Leveraging OPA.

You can register for the event here. I would register even if you can’t make it as we are recording the event and will shoot out the recording to those that register only.

After the 30 minute presentation I will be rocking out some more with a live Q&A session as part of Network Roulette. For those unfamiliar, Network Roulette is like speed dating for hungry, ambitious and inspired young people to meet and get the info they need to advance their careers and their lives.

So again, register for the event and learn some cool stuffs. I won’t let you down.

-Greg

Creating A Free Info Product

Still the most efficient way to create long term income to your online business is through the creation of an engaged mailing list. Not building your email list from your blog or website is mistake number one.

The defacto email service to use to collect these names and emails is Aweber. It is what we use and what we recommend to our clients. They are offering a $1 30-day trial to get started. Check it out here (affiliate link).

After you have made the mental decision to create a free product, eBook, Manifesto, eCourse, video series or whatever, you need to figure out what it is that you are going to create.

My suggestion is to draw upon your personal experiences. Create social proof. Talk from your heart and your adventures. If you have a yoga site, talk about how yoga changed your life, how you were introduced and share some specific strategies for getting started in yoga. Share resources and be original.

Then get it online, share it with everyone you know and start getting people to signup. Get feedback, testimonials, comments and suggestions for improvement. This will open up the line of communication with your audience to get you on the right track towards creating a value driven paid product.

The biggest tip is to write about what you know and what you believe, not what you “think” others want to see or read.

Question Of The Day

Do you have a free front end product? What is it? Has it gotten the results you hoped it would? Let’s talk in the comments below.

-Greg

P.S. You can grab our free report, The Radically Ambitious Guide To Creating Social Proof here, and if you need some help in getting your thoughts together and an accountability plan to create your first (or second, or third) info product, hire me. I have a few spots left in the Product Creation Sessions.

Here are some quick notes from the press release:

Greg Rollett, CEO and Founder of Radically Ambitious, along with a select group of leading marketing and business experts from around the world, have joined together to co-write the forthcoming book titled, The New Masters of Online Marketing. Nick Nanton, Esq. along with business partner, JW Dicks, Esq., recently signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress™ imprint.

The forthcoming book, The New Masters of Online Marketing will feature top advice from some of the most successful online marketers from around the globe. The authors will be sharing marketing strategies and the secrets of their success in online marketing.

I am pretty stoked. I have also signed on to write a chapter for another one of their books called “Win!” More info soon.

As soon as I get a release date I will let everyone know. I can say that I have already submitted my chapter and it will be focused on Leveraging OPA, a topic I get to speak about frequently.

Talk soon and if you want to become an author, shoot me a message, they are looking for other experts and professionals to sign onto book deals everyday.

-Greg

You can read the entire, ego-building press release here.