The Blog Of Greg Rollett

Over the past few weeks (maybe even months) I have been watching Facebook Ads closely. More specifically the Internet Marketing ads that show up on my profile.

Then tonight I saw the screenshot below and it finally triggered me to do some investigating and drop this post.

3 Facebook Ads, promoting 3 guru products all at the same time on my page. I find this even more interesting as only one of the 3 is a traditional “guru product launch.” The other 2 are ongoing promotions designed to bring in new business and grow their prospect list.

Here is a quick breakdown of the marketing strategies I see in play:

• All 3 utilize the IM superstar’s name. The first is from Rich Schefren (whom I am currently promoting). The second is for Mike Keonings and the final for Frank Kern.
• 2 of the 3 are from the marketer directly. Only the middle ad for Mike is an affiliate’s ad.
• In the affiliate ad I like that ‘affiliate Nick’ has some social proof with a photo hanging out with Mike Koenings, showing that he is an actual friend (or at least met him at a conference)
• 2 of the 3 are promoting webinars that sell you something. Rich is promoting his Business Growth System and Ryan is promoting Mike’s Main Street Marketing Machines via a live webinar w/ Mike.
• All 3 not only feature the “guru’s name” but also their face. They are showing they are real people. This is cool to me as the new trend has been “shitty white background powerpoints” where the marketer just reads directly off the screen. I actually applaud them by showing who they are and what they are about.

Ok, now on to the landing pages. Because after all, they want you to click their ads to see their landing pages, right? Duh.

The Webinar For Mike Koenings

For the webinar with Mike, the landing page is now offline, as it was promoting a webinar for an offer that is no longer online. Main Street Marketing Machines went off the market on Sunday night or something like that. But when the landing page was live, it was your typical name and email to register for a webinar with minimal copy.

Rich’s Webinar Registration Landing Page

Rich Schefren is also sending people to a webinar registration page. Here is the link: http://www.returnonvisitor.com/?ls=518 (not affiliate link)

On Rich’s page you do NOT have to enter your email on the 1st page. You only choose your time slot as the call to action. Very nonaggressive selling here. After you click “Reserve My Spot” you are sent to a webinar registration form. You know, the boring and bland pages that look right out of a corporate Go2Meeting registration. I like this approach, as it feels very empowering to the person registering.

Frank’s Weirdo Promotion Page

Kern’s landing page is where the magic happens. It makes absolutely no sense, but why would something Kern does make sense? The landing page is classic Kern copy but with a twist. There is really nothing for sale. Just a questionnaire.

The questionnaire is followed up by one of Frank’s team members scheduling a quick business session to determine if Frank and you can work together and make millions. Interesting strategy and one that has probably brought Frank some nice leads outside of his “Syndicate club.”

Here s the link to see the salesletter -> http://www.frankkernsuccess.com/scheme2.htm (not affiliate link)

So, What’s The Point?

The point is that you can see the powerful impact that Facebook can have, even for gurus. If they are getting their traffic from Facebook, with NO affilites, it can surely bring you traffic as well.

Also, just because they have big names in our industry, doesn’t mean that the Small Business owner down the block knows about Mass Control, Traffic Geyser and Strategic Profits (and I bet most of my readers don’t either). That makes Facebook an ever playing field. And a playing field for more than lead generation, but real conversions on pricey products.

Rich’s BGS being sold on the webinar is a $3,000 product. Main Street Marketing Machines is also a $3k product. My guess is that Kern is making more than that off the private clients he picks up via his promotions.

When you are developing your products (need a product, I can help), you need to think about how you are going to bring in leads and how you are going to funnel them into becoming customers. Facebook is an amazing channel and so many people get it wrong. You can get it right by either:

1. Creating an offer or program that works directly into Facebook user’s sweetspot; or
2. Adapt your current marketing to build a lead gen system from Facebook traffic and bring it into your larger customer and product funnel

Either way, if you are not getting new prospects and customers from Facebook, you are missing out on a gold mine.

Are you using Facebook to promote your business? Let’s talk about it below.

-Greg