The Clickbank Professor

Michael Zenga is a cool dude. We met out in Vegas at Affiliate Summit and we started talking about products, promotions and of all things, Clickbank. I am a super big fan of Clickbank, now with 2 products in their marketplace and a bunch more coming, especially in the music space.
Michael just launched his latest [...]

Defining Elements Of Social Proof

Alright, part 3 in this little series on Social Proof. This one is going to be shorter on words and longer on examples and images.
Read Part 1 here, and Part 2 here.
Many bloggers, info marketers and entrepreneurs/business owners start to gain market share by leveraging the audience of others, typically the media, other bloggers and [...]

Fabricating Lies Or Telling A Story

This is part 2 in my week long look and study into social proof. In part 1, we discussed the concept of social proof and why it works. Today I am going to dig into 2 types of social proof that you see everyday, all around you.
The 2 types of social proof are:

Borrowed social proof [...]

The Golden Truth About Money

Money and I have a strange relationship. I first started working the day I turned 16. I was a stock boy at Target working the late night shift in the back getting carts ready for the overnight crew.
I remember getting my first paycheck like it was yesterday. I went over to Macy and bought the [...]

Living For The Long Term

I need to write. There is something missing from not blogging, talking and sharing things that has really been eating away at me. I haven’t posted much of anything since going into a hole and kicking our new startup off the ground. Posts at GYRS and RSLD have suffered. Numbers are down, affiliate sales are [...]