Quick one today. Scott Gerber from the YEC asked me to contribute to his AskGerber column on Inc Magazine and today the feature went live.
In the video Scott shares 4 crucial tips to help your brand with your advertising and then I get to chime in by talking about gaining attention from your advertising. Check it out and let me know what you think.
You can see the full scoop here on Inc.com.
I have slept in my bed for a total of 5 hours in the past 11 days and things couldn’t be better. From fist pumping on the Jersey Shore (yes, it was exactly what you would expect and I couldn’t have been happier) to having our roof leak on us after a late night excursion in NYC to shooting the New Amercian Dream TV show in Washington D.C. it has been an incredible week.
And the best part - my business grew bigger and bigger everyday.
During the trip I shot 2 quick videos on location that talked about my travels as well as an upcoming event that you should really check out. On Tuesday, August 23rd my partner Nick Nanton and I will be going over some of the crazy things that let us work hard and party harder to keep growing our businesses and helping people in BIG, BIG ways.
So, check out the vids and then register for the live event by clicking here now. You are going to dig the content.
Register Now for this game changing live call on Tuesday, August 23rd at 2pm EST/11am PST
It’s summertime in Florida which means 2 things - it’s hot out and Internet Marketers like me head out to the beach on a daily basis. I was talking with Sal Greco, the local surfer-suedo-Internet Marketer-good friend, about how we need to bring some of our friends and all around cool people over to the beach.
A day in the sun, for fun and masterminding about business. So we did it. And it’s going down Friday, August 5th. So there is plenty of time to think about travel, hotels, extra sessions of crossfit or pilates (via the lovely Amber Zuckswert) and pick up some new board shorts.
Sal has laid out an incredible itinerary and already has some great local entrepreneurs on board. I will be out there talking about product, product launches (right as a rocket launches) and also about lifestyle entrepreneurism and an opportunity to experience lifestyle entrepreneurism in January.
The full schedule, along with locations, times and info is below. If you have any questions, please let me know in the comments or shoot me an email at greg@productprosystems.com.
Looking forward to meeting some of you in Central Florida in a few weeks!
- Date: August 5, 2011
- General Location: Cape Canaveral
- Contact: Greg (@gregrollett) or Sal (@sal_greco)
Time: 8am-2pm (come as you please, but traffic could be crazy)
Place: Cherie Down Park, Cape Canaveral (At 8am we will start in the picnic area between the parking lot and the sand…)
What To Bring: Anything you normally would to a beach! Sun block, bathing suit, towel, and any food and drink you want for yourself or to share…
What’s Going On: First off, there is a rocket launch scheduled at 11:30am (so be careful of traffic, that is why 8am is the start time). Being on the space coast, we will be at the closest accessible beach to the launch. So to stick with the theme, for anyone who comes between 8-10am after getting to know each-other, we can focus a discussion on “creative launch strategies” that work!
There will also be some surf boards provided (bring another if you’d like), and free lessons of course! This is time to beach it, meet some cool people, and learn a few things you didn’t already.
Time: 4pm - 6:30pm
Place: Millikens Reef, Port Canaveral
What to Bring: Comfy clothes, any awesome friends, and your best party face!
What’s Going On: At Millikens you can order a full meal, have an appetizer, or just drink your face off (if that’s your style…) Its a real cool atmosphere, and there are plenty of areas to even sit down and do some formal networking. Or you can feel free to just go crazy!
Time: 7pm-late?
Place: Miss Cape Canaveral, Port Canaveral (It is right next to Millikens, so we will just walk to the boat after happy hour)
What to Bring: Yourself, anyone you were with at Millikens, and the willingness to catch a shark! (and $30 bucks for admission)
What’s Going On: We will be fishing for sharks on a charter boat that fits 100 people… Everyone is provided with 2 free beers for their ticket, after that I hear it’s still cheap. By this time we should all be at our “loosest,” so I am expecting some awesome conversation, as well as adventurous encounters with sharks!
August 6, 2011
Time: 10am-whenever…
Place: The Bald Strawberry
What to Bring: A hungry, (hopefully not hung-over) belly and your mind.
What’s Going On: We will be munching on pastries, breakfast pizza, sipping coffee and getting into some deep discussion about creating a thriving online audience.
For anyone interested in attending all of the events, and needs to stay in the Cape Canaveral area… I have already used Kayak to check rates for the night of August 5th, and I found anything from $40 a few miles away to $60 right down the block. Of course you could also use your points or your big internet bucks to put yourself up in style if you please…
Also, for anyone interested in the “Shark Fishing” event, please email Sal@SurfLifestyleDesign.com to RSVP for that event ONLY. For all other events, feel free to come and go as you please, and also bring anyone you would like to share the day with.
Leave any questions or comments below!
-Greg and Sal
Over the last 2 months I have been working with some amazing entrepreneurs to help them free up time in their businesses and create educational products that leverage what they know, with technology to build new profit centers in their business. It has been a remarkable journey so far.
The journey started with my own business making info products in the music industry and has grown to now work with lawyers, doctors, coaches, best selling authors, relationship gurus and countless others. When we started the company, the ProductPros, I wanted to share a little bit about my story, why I started creating products and how you can easily begin to tell your story to help others and start making some good money in this industry.
The result of that story is the Product Creation Manifesto. A concise and highly actionable guide for why and how to create your own products.
One of the things that I am truly leaning is just how beneficial this industry is to people in the professional world. The lawyers who can sell a $200 product and leverage it leave the office early and catch his son’s t-ball game, or the relationship coach who can help multiple women at the same time all the way down to the executive coaches who now don’t need to spend a week on the road living out of a hotel and can deliver the same business changing information without leaving his wife or the home office.
I encourage you to trade an email address for the Manifesto and start to see how your ideas can be made into highly leveraged and profitable products.
You can learn more and download it here.
And for those of you that want to talk further about creating your own educational products, please shoot me a message at greg@productprosystems.com
Talk soon,
Greg
We all struggle with this scenario. Do we focus intently on making a dollar and a living today, or do we start putting a real plan together that is more life fulfilling for the future?
We have rents and mortgages, or kids and car payments and the need for $200 jeans or whatever your needs and vices are - and that occupies what we think about when we think about today. But we very seldom start to think about the future. How what we are doing today impacts tomorrow - or 10 years down the road.
Part of that is that young people never have the opportunity to think long term. We are brought up to work and live our lives in 3-6 year increments and then we move on.
From grade school to high school, then on to college, or even an entry level job. We do these things for a few years and move on to the next step, not thinking about 5 steps from now or how to make a step that creates something for tomorrow. How can I get ahead, or just break even today.
I struggle with this, just like many of you do. Should I create a quick win promotional strategy that I know will work, bring in some cash and be over by the weekend, or should I start building a company that can grow and grow, provide assets and protection for my family for years to come?
In my opinion there are many people starting Internet Businesses with no end game. When starting out that’s cool, but when you strike it big, what do you do from there on out? Can you see yourself selling cheap online products for 10 years, 20 years or whatever?
Obviously as you grow so does your knowledge, your skill sets and the value you can provide to the world. But really, do you want to do launches and promotions forever? And with the landscape changing so fast, is it worth it?
For those looking at a quick win and the immediate future, yes it is. But for those wanting to provide for their families for years, it might not be.
One of my partners and I were having a month long continued discussion on this. How do you fill your nut, get to your effective monthly need number, then free up time to work on the BIG GOAL?
And therein lies the first step, figuring out your Effective Monthly Need Number. How much cash do you need to effectively live your life? Not creative poverty, but a life worth living in the present. Money for bills, for family, for friends, for beers and expensive jeans or gadgets.
That number is important.
The next thing we started to look at is where is the world going? And what role do we want to play?
Those are difficult to answer. And there are so many bubbles or cracks to fall in. That’s what makes life interesting. There isn’t 1 definition of the future. No one knows what tomorrow will bring. But you can start to follow trends, learn from history and pay attention to people and technology and see what your place might be.
Before I start to talk about some of my ideas and thoughts on this, I want to hear what you think. Are you more worried about today or the future? Are you planning more for today, tomorrow or 10 years from now? And what do you think your role in the future will be?
-Greg
