Procrastination Kills

Note from Greg: Sorry for the wait. Time to start writing here again. I hope you enjoy the stories and perspectives.

This is the ultimate curse when getting started in business. I’ll get to it later. I’ll run that marketing campaign later. I’ll shoot that video later. I’ll create that info product later.

What are you doing right now that is stopping you from doing it RIGHT NOW?

The answer might be more daunting than you think. We are all guilty of procrastinating. A little Facebook here and reading some blogs there (like you might be doing now). This never hurt anyone did it?

My guess is that many of the successful entrepreneurs that you envy, the Branson’s, the Jobs’s, the Tony Robbins’s and the like are NOT doing it. They are busy working. Making things happen in their business.

Creating, networking, shaking hands and kissing babies.

Doing whatever it takes to get their business off the ground.

I speak to far too many people who want the lifestyle (link to Tuesday’s post) and spend hours daydreaming about it, but who keep putting it off. I hear it all the time.

Let’s follow up at the top of next month

Sounds great, but we are busy right now, things will cool off soon and then we can start building this business that I’d rather be building

Excuses, maybe. Sales objections? Possibly.

But more likely they are scared of the unknown. Of something new. Of potentially failing at building the life they truly want. Of helping more people. Of changing more lives. Of the work and responsibility that comes with affecting more people.

I keep reading multiple versions of this same quote online nearly once-a-day lately (paraphrased below)

“If you want a life that others don’t, you have to do the things that others can’t.”

There are variations of that quote, but essentially it goes back to what you want from life and what things you are willing to do to get there. What fires you up in the morning. It sure isn’t any more damn TPS Reports. Or dealing with problem clients. Or putting out fires. Or whatever else gives you a reason to daydream about better things, better days, the vacation time coming up or the business that one day will be.

Today I want to say, STOP.

Stop putting it off. Stop making excuses. Stop waiting for the perfect time.

My wife and I have been joking about having kids for the past 3 years now, waiting for the perfect time. There never is one.

We’d try to find a 9-12 month windows with the least amount of big plans, events, etc in them, but it never opened up and honestly it never will. The sky will never open and shine down and say today is the day.

So we went for it. It’s been an amazing journey so far (you can see our announcement video here) and while it’s scary moving into the future, we took the leap.

When I left Corporate America to start selling products online, nearly everyone thought I was crazy. They still think I’m crazy but can’t deny the amazing things I’ve been able to generate for myself and my family.

It starts with a decision. A decision to do it today. Let’s get stared. It’s not easy, but it is rewarding. And it’s a journey that is better and more fun than not going on the journey at all.

What are you going to do today? Let me know in the comments.

photo courtesy of Montauk Beach

Getting Attention For You Ads

Quick one today. Scott Gerber from the YEC asked me to contribute to his AskGerber column on Inc Magazine and today the feature went live.

In the video Scott shares 4 crucial tips to help your brand with your advertising and then I get to chime in by talking about gaining attention from your advertising. Check it out and let me know what you think.

You can see the full scoop here on Inc.com.

Live From The Jersey Shore and the Washington Monument!

I have slept in my bed for a total of 5 hours in the past 11 days and things couldn’t be better. From fist pumping on the Jersey Shore (yes, it was exactly what you would expect and I couldn’t have been happier) to having our roof leak on us after a late night excursion in NYC to shooting the New Amercian Dream TV show in Washington D.C. it has been an incredible week.

And the best part - my business grew bigger and bigger everyday.

During the trip I shot 2 quick videos on location that talked about my travels as well as an upcoming event that you should really check out. On Tuesday, August 23rd my partner Nick Nanton and I will be going over some of the crazy things that let us work hard and party harder to keep growing our businesses and helping people in BIG, BIG ways.

So, check out the vids and then register for the live event by clicking here now. You are going to dig the content.

Live From The Jersey Shore

Live From The Washington Monument

Register Now for this game changing live call on Tuesday, August 23rd at 2pm EST/11am PST

Blogger Party On The Beach August 5th

It’s summertime in Florida which means 2 things - it’s hot out and Internet Marketers like me head out to the beach on a daily basis. I was talking with Sal Greco, the local surfer-suedo-Internet Marketer-good friend, about how we need to bring some of our friends and all around cool people over to the beach.

A day in the sun, for fun and masterminding about business. So we did it. And it’s going down Friday, August 5th. So there is plenty of time to think about travel, hotels, extra sessions of crossfit or pilates (via the lovely Amber Zuckswert) and pick up some new board shorts.

Sal has laid out an incredible itinerary and already has some great local entrepreneurs on board. I will be out there talking about product, product launches (right as a rocket launches) and also about lifestyle entrepreneurism and an opportunity to experience lifestyle entrepreneurism in January.

The full schedule, along with locations, times and info is below. If you have any questions, please let me know in the comments or shoot me an email at greg@productprosystems.com.

Looking forward to meeting some of you in Central Florida in a few weeks!

  • Date: August 5, 2011
  • General Location: Cape Canaveral
  • Contact: Greg (@gregrollett) or Sal (@sal_greco)

“Bloggers on the Beach”

Time: 8am-2pm (come as you please, but traffic could be crazy)

Place: Cherie Down Park, Cape Canaveral (At 8am we will start in the picnic area between the parking lot and the sand…)

What To Bring: Anything you normally would to a beach! Sun block, bathing suit, towel, and any food and drink you want for yourself or to share…

What’s Going On: First off, there is a rocket launch scheduled at 11:30am (so be careful of traffic, that is why 8am is the start time). Being on the space coast, we will be at the closest accessible beach to the launch. So to stick with the theme, for anyone who comes between 8-10am after getting to know each-other, we can focus a discussion on “creative launch strategies” that work!

There will also be some surf boards provided (bring another if you’d like), and free lessons of course! This is time to beach it, meet some cool people, and learn a few things you didn’t already.

“Internet Marketers at Millikens Reef”

Time: 4pm - 6:30pm

Place: Millikens Reef, Port Canaveral
What to Bring: Comfy clothes, any awesome friends, and your best party face!

What’s Going On: At Millikens you can order a full meal, have an appetizer, or just drink your face off (if that’s your style…) Its a real cool atmosphere, and there are plenty of areas to even sit down and do some formal networking. Or you can feel free to just go crazy!

“Night Shark Fishing Expedition for Entrepreneurs”

Time: 7pm-late?
Place: Miss Cape Canaveral, Port Canaveral (It is right next to Millikens, so we will just walk to the boat after happy hour)
What to Bring: Yourself, anyone you were with at Millikens, and the willingness to catch a shark! (and $30 bucks for admission)

What’s Going On: We will be fishing for sharks on a charter boat that fits 100 people… Everyone is provided with 2 free beers for their ticket, after that I hear it’s still cheap. By this time we should all be at our “loosest,” so I am expecting some awesome conversation, as well as adventurous encounters with sharks!
August 6, 2011

“Breakfast at Bald Strawberry”

Time: 10am-whenever…

Place: The Bald Strawberry
What to Bring: A hungry, (hopefully not hung-over) belly and your mind.
What’s Going On: We will be munching on pastries, breakfast pizza, sipping coffee and getting into some deep discussion about creating a thriving online audience.

That wraps up the First Ever Coastal Bloggers Round-up!

For anyone interested in attending all of the events, and needs to stay in the Cape Canaveral area… I have already used Kayak to check rates for the night of August 5th, and I found anything from $40 a few miles away to $60 right down the block. Of course you could also use your points or your big internet bucks to put yourself up in style if you please…

Also, for anyone interested in the “Shark Fishing” event, please email Sal@SurfLifestyleDesign.com to RSVP for that event ONLY. For all other events, feel free to come and go as you please, and also bring anyone you would like to share the day with.

Leave any questions or comments below!

-Greg and Sal

The Product Creation Manifesto

Over the last 2 months I have been working with some amazing entrepreneurs to help them free up time in their businesses and create educational products that leverage what they know, with technology to build new profit centers in their business. It has been a remarkable journey so far.

The journey started with my own business making info products in the music industry and has grown to now work with lawyers, doctors, coaches, best selling authors, relationship gurus and countless others. When we started the company, the ProductPros, I wanted to share a little bit about my story, why I started creating products and how you can easily begin to tell your story to help others and start making some good money in this industry.

The result of that story is the Product Creation Manifesto. A concise and highly actionable guide for why and how to create your own products.

One of the things that I am truly leaning is just how beneficial this industry is to people in the professional world. The lawyers who can sell a $200 product and leverage it leave the office early and catch his son’s t-ball game, or the relationship coach who can help multiple women at the same time all the way down to the executive coaches who now don’t need to spend a week on the road living out of a hotel and can deliver the same business changing information without leaving his wife or the home office.

I encourage you to trade an email address for the Manifesto and start to see how your ideas can be made into highly leveraged and profitable products.

You can learn more and download it here.

And for those of you that want to talk further about creating your own educational products, please shoot me a message at greg@productprosystems.com

Talk soon,

Greg